On press the word is law
Heritage
Brief: ‘Heritage’ was a concept developed to launch Vistabel/Botox with eight conferences throughout Europe, highlighting the history of the product in various forms and usage. The identity had to reflect this key aspect along with the response of the product to create a modern and dynamic design.
Brief: ‘Heritage’ was a concept developed to launch Vistabel/Botox with eight conferences throughout Europe, highlighting the history of the product in various forms and usage. The identity had to reflect this key aspect along with the response of the product to create a modern and dynamic design.
Solution: A crest was formed to represent the heritage, and to symbolise the protection of youth using smooth lines to reflect the qualities of Vistabel as part of facial aesthetics. This identity was then applied across all materials from stationery, abstract books and posters to signage, staging and presentation slides. Following on from this, we continue to work alongside Botox for conferences and creation of product materials.