On press the word is law
BGS Conference
Brief: Jekyll2Hyde were presented with a brief requesting a conference brand for the British Geriatric Society’s Spring Meeting. The brand had to relay the idea that earlier, rather than later, administration of a particular drug involved in the treatment of Parkinson’s disease would maximize the beneficial outcomes.
Brief: Jekyll2Hyde were presented with a brief requesting a conference brand for the British Geriatric Society’s Spring Meeting. The brand had to relay the idea that earlier, rather than later, administration of a particular drug involved in the treatment of Parkinson’s disease would maximize the beneficial outcomes.
Solution: A sunrise was developed as a representation of the early treatment, with a seascape horizon used to express a sense of clam and relief. The existing corporate colours and logo were subtly introduced within the image. The identity was then used for all conference materials including invitations, podium panels and presentation slides.