Brand is a reflection of oneself in all aspects
Wood & Pilcher
Brief: Jekyll2Hyde were asked to take the present Wood & Pilcher brand and update it to have a more contemporary look. It had to be applied across all materials including stationery, advertising, signage, mailers and sale boards.
Brief: Jekyll2Hyde were asked to take the present Wood & Pilcher brand and update it to have a more contemporary look. It had to be applied across all materials including stationery, advertising, signage, mailers and sale boards.
Solution: Taking the existing brand which used a Georgian theme, we then developed a more modern and friendly feel, simplifying the graphic to a generalised style thus encompassing a wider market. This was then developed with a new warmer yellow and the creation of the horizon as a graphic tool allows a strong and dynamic base on which to build all promotional materials.
