Brand is a reflection of oneself in all aspects
Wound Bound Preparation
Brief: Smith & Nephew approached with a new theory, which was creating a stir in the open wound sector. A new concept to keep wounds wet as opposed to dry whilst removing dead tissue, infection and slough through various care patches allowing the tissue to breathe and heal more effectively.
Brief: Smith & Nephew approached with a new theory, which was creating a stir in the open wound sector. A new concept to keep wounds wet as opposed to dry whilst removing dead tissue, infection and slough through various care patches allowing the tissue to breathe and heal more effectively.
Solution: A C.G.I was created as an indication of the fresh, clean tissue under the black (dead), green (infection) and yellow (slough) graphics indicating the removal of the negative elements. The strap-line was conceived to confirm that the preparation patches were ‘removing the barriers to healing’. Items included a global brand manual which was presented in CD form along with artwork to ensure brand consistency throughout the world.
