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Vicro
Brief: We were approached to create a corporate brand within the HIV sector which would be at the forefront of the therapy and patient care. Virco’s desire was to be seen as strong competition to the major players within the HIV care sector with direct indicators within the brand to contracting and therapy.

Solution: A bold solution was created, incorporating the images of related subjects in a modern and dynamic format. This ensured that Virco stood out within the disease area. This brand was then applied to corporate brochure, corporate literature and company website which ensured that Virco achieved a foothold and recognition at launch.