On press the word is law
RfA
Brief: Allergan approached us with a brief to create a brand and apply across all promotional printed materials including full conference materials from Signage, Drop Banners, Lectern, A0 Boards, Abstract Book, Direct Mail, Invitations, Letterhead, Envelopes and Certificates. The brand was to convey the release of spasticity in patents with the treatment of Vistabel. It had to show a personable image with a direct link to the brand colours.
Brief: Allergan approached us with a brief to create a brand and apply across all promotional printed materials including full conference materials from Signage, Drop Banners, Lectern, A0 Boards, Abstract Book, Direct Mail, Invitations, Letterhead, Envelopes and Certificates. The brand was to convey the release of spasticity in patents with the treatment of Vistabel. It had to show a personable image with a direct link to the brand colours.
Solution: The brand was created using an image of a person showing full flexibility whist communicating a caring approach. The curves were drawn smooth again to communicate the flow of movement. This identity was then applied across all the materials with additional background colour elements to confirm the strength visually and within the market.
