Brand is a reflection of oneself in all aspects
Physiocare
Brief: Physiocare required a new identity which would reflect the variety of treatments being offered. The brand was to be developed into divisions, each highlighting specific areas of treatment.
Brief: Physiocare required a new identity which would reflect the variety of treatments being offered. The brand was to be developed into divisions, each highlighting specific areas of treatment.
Solution: The identity was created using an ‘Escher’ type icon to visualize the flexibility and movement that Physiocare can restore. Rich colour was used to break into distinct divisions with refined and bold fonts to target the specific markets. The brand has since been applied across all materials including stationery, posters, mailers and vouchers.
