Brand is a reflection of oneself in all aspects
EMSOS CONFERENCE BRAND
Brief: Jekyll2Hyde were provided a basic brand and guidelines with a request to expand the concept to be then applied across conferences throughout Europe. Flexibility was key to allow consistency across each meeting, but the new design would have to maintain all the core marks and essence of the brand.
Brief: Jekyll2Hyde were provided a basic brand and guidelines with a request to expand the concept to be then applied across conferences throughout Europe. Flexibility was key to allow consistency across each meeting, but the new design would have to maintain all the core marks and essence of the brand.
Solution: From receiving the 'people' identity it became clear that a strong brand could be developed using the outline style which could not only confirm the message, but build on it to generate a stronger core message. Our illustrators created drawings of local imagery for each central venue and country in the style of the brand. A perspective style of illustration with a background sunburst image ensured that the eye was directed to the core identity of the brand whilst giving a dynamic edge.
