Brand is a reflection of oneself in all aspects
Better Caring
Brief: A new care home company, Better Caring, requested a brand identity that focused on the offerings of the services they provide. They wanted their brand to communicate being approachable and reliable, and to carry appeal to a vast age-range of people.
Brief: A new care home company, Better Caring, requested a brand identity that focused on the offerings of the services they provide. They wanted their brand to communicate being approachable and reliable, and to carry appeal to a vast age-range of people.
Solution: A graphic illustration of a humming bird was developed as a visual representation of the company. This is to symbolize whilst working incredibly hard, there is still a sense of calm and stability maintained at all times. A soft colour palette was used to create a warm and inviting overall feel with the result being an inviting and accessible identity.
