VNG Recruitment
As the recruitment sector slowed due to the downturn, VNG approached to convey that they were the strongest players in the IT recruitment sector and this had to be communicated in a visual response. We developed an illustration based on the three pigs fable to bring a bit of light hearted feel but with a serious message that VNG were the strong, well founded business which you should seek in difficult times for real results. The illustration was coupled with the strap-line ‘ When all the huffing and puffing is finally over, who will be in best shape to face the future?’