Many a small thing has been made large by advertising
GEC Plessey
GEC Plessey approached with a brief for specialist recruitment advertising within the software development sector. Creating a direct link of modern hardware and the recruit’s raw talent we developed the strap-line of ‘Driven by Technology, Guided by Instinct’ and used an image of dolphins, natures communicators. The second advert in the series for more senior staff was developed with a photograph of a blue whale and strap-line of ‘The Song Remains the Same’.
GEC Plessey approached with a brief for specialist recruitment advertising within the software development sector. Creating a direct link of modern hardware and the recruit’s raw talent we developed the strap-line of ‘Driven by Technology, Guided by Instinct’ and used an image of dolphins, natures communicators. The second advert in the series for more senior staff was developed with a photograph of a blue whale and strap-line of ‘The Song Remains the Same’.
